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[2014.07.17] µoªí

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©Ò¥H¡A¦b¥«³õ¹¡©M¥H¤ÎÄvª§ªÌªL¥ßªº±¡ªp¤U¡A¶}©±¤§«á«ç»òºû«ùþÓ¹êÀYµh¡CÁÙ¦n¡Aªñ´Á¤@¥÷¬ã¨s³ø§iÁ`µ²¤F­¹«~¥Í·N¤Q¤j­«ÂI¾Ô²¤¡A±M®a½×ÂI¤£§«¤@°_¨Ó¬Ý¬Ý¡C ¤å¡G¸­¾å»T ¹Ï¡G¸ê®Æ¹Ï¤ù

¥Ñ¨õ¸Ö­¹«~»s³y°Ó¨ó·|(BC Food Processors Association)©M¼w¶ÔºÞ²z¿Ô¸ß¤½¥q(Deloitte Touche Tohmatsu Limited)¤@¦P¦X§@¡A¤é«eµo§G²Ä¤­©¡­¹«~©M¶¼®ÆCEO½Õ¬d³ø§i¡G¡mWest Coast companies upsetting the apple cart¡n¡A¥H·Å­ôµØ¡B¦è¶®¹Ï¡Bªi¯SÄõ©Mª÷¤s¬°¬ã¨s¦a°Ï¡Aµ²½×¥X¤p«¬­¹«~¥ø·~(Small Food & Beverage companies)¦b¥«³õ¤Wªº¹¸ª§¾Ô²¤©M¥¼¨Ó§ïÅܪº¤j¤è¦V¡C

1.ÂX±i¥Í·Nªº¦P®Éºû«ù«~½è¬O­nÂI

(Maintaining quality despite growth is the key)

¡u²{¦bªº®ø¶OªÌ¹ï©ó­¹«~¤ñ¥H©¹¦³§óÄY­Vªº­n¨D¡C¡v¼w¶ÔºÞ²z¿Ô¸ß¤½¥q°ÆÁ`µô­Ý¤¤ºÝ¥«³õÅU°ÝLeah Hagen(¶ê¹Ï)¸ÑÄÀ¡A¡u­¹ª«ªºÀç¾i»ù­È¡B»s§@¹Lµ{³£·|³Q©ñ¤j¡A¨Ã¥B³z©ú¤ÆÀ˵ø¡A·Q­n¦³¦nªº²£«~¡A¶Õ¥²­n¨Ï¥Î°ª«~½èªº­ì®Æ©M¨}¦nªº»s§@¹Lµ{¡A³Ì­«­nªº¬Oªø®É¶¡ºû«ù¬Û¦Pªº«~½è¡C¡v

2.¤½¥q®Ö¤ßÄvª§¤O©M«~µP¥²¶·¬Û©IÀ³

(Alignment between the company's core competency and product brand is a must)

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3.¥[·ù©±©M¹s°â°Ó¦p¦P§Aªº¾P°â¹Î¶¤¤@¼Ë­«­n¡A¥«³õªí²{¤W­n¤@­P

(Distributors and retailers are as important as your marketing team to tell your story)

¦p¦P¥«³õ¤WªL¥ßªº¥[·ù©±¡A¥»©±¡B¤À©±¤§¶¡¬°«È¤á©Ò´£¨Ñªº²£«~«~½è©MªA°È­n«O«ù¬Û¦P¡C¡u¥[·ù©±©M¹s°â°Ó¬O«Ø¥ß«~µPªº­«ÂI¡C¡v¦o¸ÑÄÀ¡A¡u¥L­Ì¥²¶·²M·¡¤F¸Ñ§Aªº«~µP¥Nªíªº§Î¶H¡A¨Ã¥B¥[¥Hºû«ù¡C¡v

4.«Ø¥ß°_¤@©wªºªÀ·|³d¥ô©M¥ÃÄò¸gÀ窺²z©À

(Corporate Social Responsibility and sustainability are here to stay)

Leah»{¬°¤½¥qªºªÀ·|³d¥ô§êºtþÓ­«­nªº¤@Àô¡A¤]¥ª¥k¤F¯à§_¥ÃÄò¸gÀç¡C¡u¥ø·~ªºªÀ·|³d¥ô«Ø¥ß¦b¦^õXªÀ·|Àô¹Òªº®É¶¡©Mª÷¿ú¤W¡A¡v¦oªí¥Ü¡A¡u«Ø¥ß¨}¦nªºªÀ·|³d¥ô¥i¥H¶ì³y¦nªº«~µP§Î¶H¡C¡v

5.¤F¸Ñ§Aªº«È¤á»Ý¨D¡A¥H¤Î¥¿½Tªº¥«³õÁͶÕ

(Learn what your customer wants, surround yourself with the right trends experts)

³Ð·~ªì´Á¡A¿ï¾Ü½æ¤°š¬²£«~©Î¬O½æ¤°»ò¤~·|ÁÈ¿ú¬O³\¦h¤H¤ß¤¤ªººÃ´b¡A¦ÓLeah«hı±o³o»ò°ÝÃD¨ä¹ê¨S¦³©Ò¿×ªºµª®×¡A¡u³Ì­«­nªº¬O¤½¥q¾Õªø°µ¤°»ò¡A±N¥Ø¼Ð­q±oªø»·¡A¨Ã¥B­n¦³§¹¾ãªºµ¦²¤¡F¥Ø¥ú©ñ»·¡A¦Ó¤£¬O°l³v¤@®Éªº¬y¦æ¡C¡v¦o¦A¸É¥R¡A¡u¦h²`¤J©³¼hªº¥«³õ¡AÆ[¹î®ø¶OªÌªº»Ý­n©M¥«³õ¨«¦V«Ü­«­n¡C¡v

6.»P«È¤á¸s«Ø¥ß°_¦³®ÄªºÃö«Y¡A¨Ã»P²£«~³sµ²

(Build a meaningful relationship with your customers, connect them with your brand)

¤°»ò¬O¡u¦³·N¸qªº®ø¶OªÌÃö«Y¡v¡H¹ï¦¹Leah¸ÑÄÀ¡A¥ø·~»P®ø¶OªÌÃö«Y«Ø¥ß¦b«È¤á¹ï«~µP(²£«~)ªº©¾¸Û«×©M­«½ÆÁʶRªº·NÄ@¡A¡uªÀ¸sºô¯¸¬O¥Ø«e¬Û·í¦³®Äªº¤u¨ã¤§¤@¡A³\¦h¥ø·~¥Î¥H±µÄ²¦h¼ÆªºÅU«È¸s©M«Ø¥ß°ò¥»ªºÃö«Y¡A¦bµu®É¶¡¤º¦³®Ä¦æ¾P¦Û®a«~µP¡F¦ý³o¸ò¶Ç²Îªº¾P°â¤è¦¡¤£¦P¡AµLªk©M«È¤á¯u¥¿ªº­±¹ï­±¤¬°Ê¡A³Ì¦n¬O¨âºØ¤è¦¡ÂùºÞ»ô¤U¡A¤~¯à¦³¦nªºµ²ªG¡C¡v

7.¶±¥Î¦³¼ö±¡¡B¦³°õ¦æ¤Oªº­û¤u¢w¢w¾P°â§Þ¥©¥i¥H¦A°V½m

(Hire passionate and entrepreneurial staff ¡V sales skills can be learned)

¡u¼ö±¡¬O¦¨¥\ªº¤@­Ó­«­n¦]¯À¡I¡vLean±j½Õ¡A¡u­û¤u¥²¶·­n¬Û«H¤½¥qªº®Ö¤ß»ù­È¡B¸gÀç²z©À©M³Ì²×¥Ø¼Ð¡A¤~¯àµo´§³Ì¤jªº¾P°â¼ç¤O¡C¡v

8.ªì´Áµo®i®É­n´M§ä¦³­@¤ßªº§ë¸êªÌ¡A¥H¤Î¨î©w¦³®ÄªººÞ²z¤è¦¡

(Early-stage financing requires patient investors and efficient management)

Lean»{¬°³Ð·~ªÌ©M§ë¸êªÌªºÃö«Y±K¤£¥i¤À¡A¡u¹ï©ó³Ð·~ªÌ¨Ó»¡¡A¤£½×¬O»È¦æ¡B¬F©²©Î¬O¨p¤H¹ÎÅé³£·|¬O§A¸êª÷ªº¨Ó·½¡F°£¤F¦Û¤v­n¦³¨}¦nªº¸êª÷¹B¥Î­p¹º¡A¦h©M§ë¸êªÌ±µÄ²©Î¬O©M»È¦æ§ë¸ê³W¹º¤H­û¬¢½Í¬O«Ü¦nªº§@ªk¡C¡v

9.ªø´Á¿Ä¸ê­p¹º«Ø¥ß¦b¤½¥q¦¨ªø¨«¦V©M«O¦uªº­·ÀIµû¦ô¤W

(Long-term financing depends on the propensity for growth and the level of risk being? retained)

³Ð·~ªÌ­n¤F¸Ñ¦Û¤v¤½¥qªº¨«¦V¡A«O¦uµû¦ô·~°ÈÂX±iªº­·ÀI¡A¡u¤£­n§C¦ô­·ÀI¡A¨Ã¥B²M·¡¤½¥qªº¹B¦æª¬ªp¡C¡v¦o»¡¡C

10.°Ñ»P¬F©²´£¨Ñ¾Ç²ß½Òµ{©Mµ|°È¨î©w­p¹º

(Prioritize participating in government programs and tax planning strategies)

Lean»{¬°¦³®Ä§Q¥Î¬F©²¸ê·½À³¬O­º­n¥Ø¼Ð¡A¡u³Ð·~ªÌÀ³¸Ó­nµ½¥Î³o¨Ç¸ê·½¡A¹³¬O¥Ñ¥[®³¤jµ|°È§½´£¨ÑªºÁp¨¹µ|¦¬¿EÀy­p¹º(Scientific Research and Experimental Development program)¡A²ºÙSR&ED¡A¬O¥Ø«e³Q³\¦h¤j¤p¥ø·~¨Ï¥Îªºµ|°È­p¹º¤§¤@¡F³ø§iÅã¥Ü¡A¦b¨Ï¥Î¸Ó­p¹ºªº±¡ªp¤U¡A°Ó®a¯à¸`¬Ù15%¨ì35%ªºÀç¹B¤ä¥X¡C¡v

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