【明報專訊】On September 12, sixty-eight photos of cats replaced usual adverts about food delivery services, weight loss services and dating sites at the Clapham Common tube station (克拉珀姆公地站) in London, the United Kingdom (英國倫敦). That happened because of a project called the Citizens Advertising Takeover Service (C.A.T.S.) launched by Glimpse, a group that "aims to use creativity for good".

In May, Glimpse received donations totalling 23,131 pounds (about HK＄232,000) from 683 backers on Kickstarter, a platform that helps bring about creative projects by gathering resources from the public. The funding was used to rent the billboards for two weeks and to hire photographers to take photos of cats from two local animal welfare charities.

According to Glimpse's website, the purpose of C.A.T.S. is to "help people think a bit differently about the world around them and get inspired to change things for better". James Turner, who founded Glimpse, said, "Instead of focusing on the problem, we create 'glimpses' of a world where things are getting better." He and the group want agencies and brands to be aware of their power and use it to promote positive values in society.

(sources: Ming Pao, The Guardian, Glimpse, James Turner's blog on medium.com)

■ Photo Story

•Pictures of cats were everywhere, even on ticket barriers!

•A passenger could not resist taking selfies against cat pictures.

■ English highway﹕

Instead of

"Instead of" is a preposition. It means in the place of somebody or something. "Instead of" must be followed by a noun, pronoun or gerund.

e.g.Bill will stay at home instead of going to the picnic.

■ Quiz

Answer the following questions.

(Answers on next text)

1. Is the following sentence true or false?

Glimpse is an animal welfare charity. True / False

2. Which of the following is not a purpose of C.A.T.S and Glimpse?

a. to inspire people to think differently about the world

b. to use creativity for good

c. to stop agencies from posting advertisement in tube stations

d. to remind companies and brands of their potentially positive influence

3. How did Glimpse use the fund they had raised?

______________________________________________________

4. Find a word in the third paragraph to fill in the blank.

MoMo is __________ of how difficult it is to defeat Eason.

■ Glossary

dating (n) (異性間的)約會

backer (n) 資助人

hire (v) 僱用

brand (n) 商標